Marina Saroka
ES Let's talk

Speaking

Speaking about the future of AI, marketing and creativity.

Keynotes and conversations built on real work: prototypes, frameworks and live demonstrations, not prediction decks. In Spanish or English.

Topics

  1. 01

    AI-first Marketing

    What changes when AI stops being a tool inside the marketing department and becomes the way the department works.

  2. 02

    The Future of Marketing

    Where budgets, teams and attention actually move when intelligence becomes cheap and abundant.

  3. 03

    Generative AI and Creativity

    Why generative models raise the ceiling for taste and judgment instead of replacing them.

  4. 04

    Building AI-first Companies

    The operating decisions that separate companies that use AI from companies that are built on it.

  5. 05

    How AI Changes Consumer Behavior

    What happens to brands when an agent, not a person, reads the ad, compares the options and makes the call.

  6. 06

    The Future of Agencies

    What the agency model looks like when production cost collapses and strategy becomes the product.

  7. 07

    AI Agents and Marketing

    Marketing to machines: the new discipline of being legible, trusted and chosen by autonomous systems.

Formats

Keynote

60 minutes. One central idea, proven live with real demos.

Workshop

Half or full day. The team leaves with a working AI-first workflow.

Panel & moderation

Conversation with judgment, not platitudes.

Internal talk / kickoff

For leadership teams that need to align the AI conversation.

Signature format

VibeBrands Summit

The first AI creation summit built for the world's biggest brands. One day. Real teams. Real builds. Real products.

From idea to MVP. Today.

A high-intensity creation experience where teams build real products, real prototypes and real brand experiences, powered by AI, in one day.

Bring the Summit to your company

Organizer kit

Everything a production team needs, in one place.

Languages
Spanish and English, with full presentations in either.
Reach
In-person events in Argentina, Mexico, Colombia, Ecuador, Chile, Uruguay, Spain and the United States; in person or remote with no geographic limit.
How to book
Date, city and format. That is enough to confirm availability.
Official bio
Marina Saroka is Founder & CEO of Planetlambo, an AI-first creative production company working for some of the world's most loved brands, such as Unilever, Danone and Corona, among others. Keynote speaker on AI and MarTech, and a leading voice in Latin America on AI applied to marketing. Top Marketer de LATAM (Scopen and Adlatina).

See official bio →

What organizers say

It was a privilege to have you as a speaker at this session of IDEA's Marketing and Business Network, at our Unilever offices. One of the people who knows the most about AI in Argentina, and above all someone with a real gift for showing how to put it to work, in business and in life…
Javier Kölliker Frers Beauty & Wellbeing Marketing Head · Unilever Red de Marketing y Negocio de IDEA Translated from Spanish
Her perspective on advertising with purpose and relevance was a genuine contribution to the marketing community in Chile.
Rodrigo Saavedra General Manager · IAB Chile Translated from Spanish
What a pleasure and what an honour to have you on the programme!
Ximena Díaz Alarcón CEO & Founder · YOUNIVERSAL Future Shift · Universidad Torcuato Di Tella Translated from Spanish

Frequently asked questions

How long is a Marina Saroka keynote?

A keynote runs 60 minutes. Workshops are half-day or full-day. She also does panels, moderation, and internal talks or kickoffs for leadership teams.

What languages does she speak in?

Spanish or English, either one. The full keynote, the live demos and the Q&A work the same in both.

Which countries does Marina Saroka travel to for talks?

She has given keynotes in Argentina, Colombia, Chile, Ecuador and Uruguay, and also travels to Mexico, Spain and the United States. When the date leaves no room to travel, she delivers remotely with the same preparation and the same live demos.

What is needed to confirm availability?

Date, city and format are enough to confirm availability. Knowing who the audience is and how long the slot runs makes the first proposal sharper. Send it through the form on this site, or settle it in a 30-minute call.

What makes a Marina Saroka talk different?

What she shows already exists. The demos that run on stage come out of projects her team delivered, not a forecast of what is coming. Each talk is built around the specific case of the event and its audience.

Does she give internal talks for companies?

Beyond conferences, she runs internal sessions and kickoffs for leadership teams. There is also the VibeBrands Summit, her own one-day format where teams build real products and prototypes with AI.

Can Marina Saroka be hired for projects, not only for talks?

Marina runs Planetlambo, the company where the work she later shows on stage is produced. Her team builds AI-driven advertising production, immersive experiences and agents for leading brands. A project starts at planetlambo.com, with whatever challenge and timeline you have in mind.

Visit Planetlambo ↗

Does Marina Saroka do AI consulting?

She works as a consultant on AI applied to marketing with companies that want it inside their day-to-day operations: where to start, which processes to redesign and how to measure the result. It usually begins with a diagnostic and continues as ongoing support for the team.

Where has Marina Saroka spoken?

Between 2018 and 2026 she has spoken at IA CAMP (2026), Universidad Torcuato Di Tella (2026), IDEA (2026), Social Media Day Buenos Aires (2022, 2024 and 2025), IAB NOW (2024 and 2025), Desachate 35 (2025), +CTG Cartagena (2023 and 2024), Marketing Day (2024). The full schedule, past and upcoming, is on this page.

Upcoming

Past talks

Aug 2026

¿Cómo transformar la IA en una ventaja personal, creativa y profesional?

IDEA · Red de Profesionales de Marketing y Negocio · Unilever, Munro, Buenos Aires

Aug 2025

Retratos de una obsesión (por la IA)

IAB NOW 2025 · DOT Baires Shopping, Buenos Aires

2019

Agency Women's Leadership Day · Facebook Argentina

Buenos Aires, Argentina

Jul 2018

Data & Content

IAB Chile · Seminario Internacional de Marketing Digital · Hotel W, Santiago de Chile

2018

Plan for Real Time Marketing

Festival El Cóndor de Publicidad · Guayaquil, Ecuador

Planning an event about AI, marketing or creativity?

Book Marina as a speaker

Did the talk spark a project? The team to build it is Planetlambo.