Future Shift: Insights, nuevas audiencias y el futuro de los negocios
Universidad Torcuato Di Tella · Educación Ejecutiva · Buenos Aires, Argentina
Speaking
Keynotes and conversations built on real work — prototypes, frameworks and live demonstrations, not prediction decks. In Spanish or English.
Topics
What changes when AI stops being a tool inside the marketing department and becomes the way the department works.
Where budgets, teams and attention actually move when intelligence becomes cheap and abundant.
Why generative models raise the ceiling for taste and judgment instead of replacing them.
The operating decisions that separate companies that use AI from companies that are built on it.
What happens to brands when an agent — not a person — reads the ad, compares the options and makes the call.
What the agency model looks like when production cost collapses and strategy becomes the product.
Marketing to machines: the new discipline of being legible, trusted and chosen by autonomous systems.
Formats
30 to 60 minutes. One central idea, proven live with real demos.
Half or full day. The team leaves with a working AI-first workflow.
Conversation with judgment, not platitudes.
For leadership teams that need to align the AI conversation.
Signature format
The first AI creation summit built for the world's biggest brands. One day. Real teams. Real builds. Real products.
From idea to MVP. Today.
A high-intensity creation experience where teams build real products, real prototypes and real brand experiences — powered by AI, in one day.
Bring the Summit to your companyOrganizer kit
Everything a production team needs, in one place.
What organizers say
Fue un lujo haber contado con tu presencia como speaker en este espacio de la Red de Marketing y Negocio de IDEA en nuestras oficinas de Unilever. Una de las personas que más sabe de IA en Argentina y sobre todo que tiene una gran capacidad para mostrar cómo se puede aprovechar tanto en los negocios como en la vida…
Su visión respecto de la publicidad con propósito y relevancia fue un aporte para la comunidad del marketing en Chile.
¡Qué gusto y qué honor contar con vos en el programa!
Upcoming
Universidad Torcuato Di Tella · Educación Ejecutiva · Buenos Aires, Argentina
Patagonia Marketing Summit 2026 · Patagonia, Argentina
Past talks
IDEA · Red de Profesionales de Marketing y Negocio · Unilever, Munro, Buenos Aires
Social Media Day Argentina · TECWEEK · Costa Salguero, Buenos Aires
IAB NOW 2025 · DOT Baires Shopping, Buenos Aires
UCEP · Unión Colombiana de Empresas Publicitarias · Colombia
IAB NOW 2024 · Buenos Aires, Argentina
Did the talk spark a project? The team to build it is Planetlambo.