AI is not a channel. It is the operating system.
Most companies treat AI as one more line in the marketing budget. That framing guarantees they will miss what is actually happening.
Founder & CEO LinkedIn Top Voice AI & MarTech
Marina
Saroka
Building AI‑first brands, companies and ideas.
She produces with artificial intelligence for brands such as Unilever, Danone and Corona. She gives keynotes on what she learns doing it, and works with companies bringing it into how they operate.
AI is not another marketing channel.
It is becoming the operating system of modern companies.
A channel is bought, measured and optimised. An operating system is adopted: it changes how decisions are made, how work is produced and who does what.
That is where Marina works, with teams that need to move from pilot to production. The workflow is redesigned first; the tools come after.
01Bio
Bio: Marina Saroka
Marina Saroka is Founder & CEO of Planetlambo, an AI-first creative production company working for some of the world's most loved brands. A keynote speaker on AI and MarTech, she is a leading voice in Latin America on AI applied to marketing.
Her work sits at the intersection of five disciplines:
- Artificial Intelligence
- Marketing
- MarTech
- Creativity
- Business Transformation
02In action
Conferences & keynotes
“Prompting the 7 Deadly Sins of AI” at +CTG, Cartagena. Stages in five countries on the future of marketing.
Strategic workshops
Working sessions where the team builds with AI on its own cases, not on borrowed examples.
AI-first advisory
Support for companies that have decided to adopt AI and need an order to do it in.
03 — Ideas
Ideas on AI, marketing and what comes next
Marketing to machines
AI agents are becoming a real audience: they research, compare and decide on behalf of people. Brands need a strategy for being chosen by software.
The agency model isn't dying. It's inverting.
When production cost collapses, agencies that sold hours are in trouble, and agencies that sell judgment become more valuable than ever.
04 Speaking Events
Visions from the stage
Sharing the transformative impact of AI on creativity and business at global forums.
The Future of Talent
“66% of leaders wouldn’t hire someone without AI skills.”
The age of AI Overviews
“Estamos ante el fin del search tal como lo conocíamos.” La Nación, 24 May 2025
Portraits of an obsession
“La IA no reemplaza mi intuición, ni mi creatividad. La amplifica y la potencia.” Marketing Future Today LATAM
Generative creativity applied
“The noise of infinite competent content makes distinctive thinking easier to recognize, not harder.” The agency model is invertingUpcoming
- November 14 Patagonia Marketing Summit 2026 Patagonia, Argentina
Past talks
- Aug 2026 IA CAMP 2026 · Chicas en Tecnología Online (Argentina)
- Aug 2026 Universidad Torcuato Di Tella · Escuela de Negocios, Educación Ejecutiva Buenos Aires, Argentina
- Aug 2026 IDEA · Red de Profesionales de Marketing y Negocio Unilever, Munro, Buenos Aires
05 — Planetlambo
Marina founded and runs Planetlambo, where AI-first creative production redefines the intersection of intelligence and creativity.
It brings together creativity, artificial intelligence, strategy and frontier technology to design, produce and scale campaigns, immersive experiences and intelligent agents for leading brands.
- AI‑powered advertising production
- Immersive experiences
- Intelligent agents
- Generative AI workshops
06 — Credentials
Stages
- Patagonia Marketing Summit
- IA CAMP
- Future Shift Di Tella
- IDEA
- Social Media Day · TECWEEK 2025
- IAB NOW
- Desachate 2025
- +CTG Cartagena
- Social Media Day Buenos Aires
- Marketing Day
- MMA Impact Argentina
- Agency Women's Leadership Day
- IAB Chile
- Festival El Cóndor de Publicidad
Some of the brands that have trusted Marina
- Coca-Cola
- Mastercard
- Visa
- Real Madrid
- McDonald's
- Chevrolet
- Puma
- Corona
- Unilever
- Danone
- Salentein
- Mostaza
- Olé
- 2017
Top Marketer de LATAM
Premios Marketers Latam · Adlatina + Scopen
- 2018
Women to Watch Argentina
Ad Age + Adlatina
- 2019
Jury President
Brand Experience & Activation · El Ojo de Iberoamérica
- 2026
LinkedIn Top Voice
Business leaders · LinkedIn Latin America
- 3 markets: LatAm, Spain and the United States
- 2 languages: full presentations in Spanish and English
It was a privilege to have you as a speaker at this session of IDEA's Marketing and Business Network, at our Unilever offices. One of the people who knows the most about AI in Argentina, and above all someone with a real gift for showing how to put it to work, in business and in life… Beauty & Wellbeing Marketing Head · Unilever
Translated from Spanish
Founder & CEO of Planetlambo . Previously marketing at Coca-Cola Argentina and McCann. Featured in La Nación, LatinSpots, Insider Latam and Marketing Future Today.
07 — Follow Marina
Notes on AI, marketing and what comes next.
She posts ideas, experiments and observations about how artificial intelligence is changing business, marketing and creativity. It all goes to LinkedIn first, where she was named a Top Voice for Latin America in 2026.
08 — Frequently asked
Who is Marina Saroka?
Marina Saroka runs Planetlambo, the creative production company she founded, and is one of the voices shaping the conversation on AI and marketing across the region. She has given keynotes in Argentina, Colombia, Chile, Ecuador and Uruguay, teaches a masterclass on a business programme at Universidad Torcuato Di Tella, and Scopen and Adlatina named her Top Marketer de LATAM.
What topics does Marina Saroka speak about?
Marina speaks about AI-first marketing, the future of marketing, generative AI and creativity, building AI-first companies, AI agents and answer-engine visibility. She delivers keynotes, workshops and internal talks in Spanish and English.
How do I book Marina Saroka as a speaker?
At marinasaroka.com/en/speaking/inquiry you can check availability with date, format and city, or book a 30-minute call. She works in person across Latin America, Spain and the United States, and remotely with no geographic limit.
Does Marina Saroka do AI consulting for marketing?
Yes. Marina works as a consultant on AI applied to marketing with companies and leadership teams that want to build artificial intelligence into their day-to-day operations: which processes to redesign, with which tools, and how to measure the impact. It is one of her three ways of working, alongside keynotes and the production projects she runs at Planetlambo.
What is Planetlambo and how do I start a project with Marina Saroka?
Planetlambo is the company Marina founded and runs, and it is the route to working with her on a project. Her team produces there for brands such as Unilever, Danone and Corona. The first step is planetlambo.com: the challenge and the timeline are enough to start.
Ready to build
the future together?
Let’s talk about how artificial intelligence can transform your next big project.
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