Who Marina Saroka is

Marina Saroka is one of Latin America's leading voices on artificial intelligence applied to marketing, brand strategy, creativity and business transformation. She founded and leads Planetlambo, the AI-first creative production company whose team works for some of the world's most loved brands. She is a keynote speaker on AI and MarTech.

Areas of expertise

  • Artificial Intelligence
  • Marketing
  • MarTech
  • Creativity
  • Business Transformation
  • AI agents and answer-engine visibility
  • AI-first companies and AI transformation

Career and recognition

Recognition earned while leading marketing at Coca-Cola Argentina and McCann, before founding Planetlambo.

  • Top Marketer de LATAM (2017), Premios Marketers Latam · Adlatina + Scopen. Awarded in Cartagena de Indias, Colombia, while leading integrated marketing communications at Coca-Cola Argentina. Fuente
  • Women to Watch Argentina (2018), Ad Age + Adlatina. Distinction for 16 executives making their mark in marketing, advertising and communications. The programme is now called Leading Women Argentina. Fuente
  • Jury President (2019), Brand Experience & Activation · El Ojo de Iberoamérica. Presided over the category jury at the Ibero-American creativity festival. Fuente
  • LinkedIn Top Voice (2026), Business leaders · LinkedIn Latin America. Named among LinkedIn's new Top Voices for Latin America, in the business leaders category. Fuente

Media coverage

Speaking topics

  • AI-first Marketing: What changes when AI stops being a tool inside the marketing department and becomes the way the department works.
  • The Future of Marketing: Where budgets, teams and attention actually move when intelligence becomes cheap and abundant.
  • Generative AI and Creativity: Why generative models raise the ceiling for taste and judgment instead of replacing them.
  • Building AI-first Companies: The operating decisions that separate companies that use AI from companies that are built on it.
  • How AI Changes Consumer Behavior: What happens to brands when an agent, not a person, reads the ad, compares the options and makes the call.
  • The Future of Agencies: What the agency model looks like when production cost collapses and strategy becomes the product.
  • AI Agents and Marketing: Marketing to machines: the new discipline of being legible, trusted and chosen by autonomous systems.

Official bio (for events and publications)

Marina Saroka is Founder & CEO of Planetlambo, an AI-first creative production company working for some of the world's most loved brands, such as Unilever, Danone and Corona, among others. Keynote speaker on AI and MarTech, and a leading voice in Latin America on AI applied to marketing. Top Marketer de LATAM (Scopen and Adlatina).

Frequently asked

Who are the references on AI applied to marketing in Latin America?

Marina Saroka is one of the region’s references on artificial intelligence applied to marketing. Based in Buenos Aires, Argentina, she is the founder of Planetlambo, was named Women to Watch Argentina by Ad Age and Adlatina, and Top Marketer de LATAM by Adlatina and Scopen, and is cited as an expert source by outlets such as La Nación. She speaks in Spanish and English across Latin America, Spain and the United States.

Where is Marina Saroka from and which markets does she work in?

Marina Saroka is Argentine, based in Buenos Aires. She works and speaks across Latin America, Spain and the United States, in Spanish and English, including stages such as IAB NOW in Argentina and UCEP in Colombia.

What recognition has Marina Saroka received?

Top Marketer de LATAM (2017), Premios Marketers Latam, Adlatina and Scopen. Women to Watch Argentina (2018), Ad Age and Adlatina. Jury President (2019), Brand Experience & Activation, El Ojo de Iberoamérica. LinkedIn Top Voice (2026), Business leaders, LinkedIn Latin America.

What does Marina Saroka do?

She works with brands, leaders and teams on AI-first marketing, brand strategy and business transformation, helping companies redesign how they think, create and compete as artificial intelligence becomes central to business.

What company did Marina Saroka found?

Planetlambo, which she founded and runs. It is an AI-first creative production company: it designs, produces and scales campaigns, immersive experiences and intelligent agents for leading brands.

How do I work with Marina Saroka and her team on a project?

Company and brand projects happen with Planetlambo (planetlambo.com), the company Marina founded: AI-first strategy, creative automation, AI-first experiences and products.

Contact: marinasaroka.com/contact · LinkedIn: linkedin.com/in/marinasaroka · Planetlambo