Who Marina Saroka is
Marina Saroka is a founder, strategist and speaker specialized in artificial intelligence applied to marketing, brand strategy, creativity and business transformation. She is the founder of Planetlambo, an AI-first company exploring how artificial intelligence is transforming marketing, creativity and business.
Areas of expertise
- Artificial Intelligence
- Marketing
- MarTech
- Creativity
- Business Transformation
- AI agents and answer-engine visibility
- AI-native companies and AI transformation
Recognition
- Marketer Sub 39 in Latin America (2017) — Premios Marketers Latam · Adlatina + Scopen. Awarded in Cartagena de Indias, Colombia, while leading integrated marketing communications at Coca-Cola Argentina. Fuente
- Women to Watch Argentina (2018) — Ad Age + Adlatina. Distinction for 16 executives making their mark in marketing, advertising and communications. The programme is now called Leading Women Argentina. Fuente
Media coverage
- 21 días hackeando mi vida con agentes de IA — Marketing Future Today LATAM, 2026-01-01
- Del buscador al conversador: cómo la inteligencia artificial cambió para siempre la forma de buscar (y comprar) — La Nación, 2025-05-24
- Pensar, sentir, descansar: sigue el debate sobre la conciencia de la inteligencia artificial — La Nación, 2024-12-21
- “En el futuro cada persona va a tener una vida paralela, con una identidad digital” — Marketing Future Today LATAM, 2022-07-18
- “Más tarde o más temprano, todas las marcas deberán entrar en el metaverso” — Insider Latam, 2022-06-30
- “El revenue más grande que tiene la Web3 es la comunidad en sí misma” — Marketing Future Today LATAM, 2022-04-18
- Marina Saroka: Ideas que digan y hagan — LatinSpots, 2020-02-26
- El Ojo 2019: el nivel creativo de Experiencia de Marca & Activación — El Ojo de Iberoamérica (YouTube), 2019-11-02
- Marina Saroka, presidenta del jurado de Experiencia de Marca & Activación — El Ojo de Iberoamérica (YouTube), 2019-11-01
- Marina Saroka: La transformación es cultural-digital — LatinSpots, 2019-07-24
Speaking topics
- AI-first Marketing — What changes when AI stops being a tool inside the marketing department and becomes the way the department works.
- The Future of Marketing — Where budgets, teams and attention actually move when intelligence becomes cheap and abundant.
- Generative AI and Creativity — Why generative models raise the ceiling for taste and judgment instead of replacing them.
- Building AI-native Companies — The operating decisions that separate companies that use AI from companies that are built on it.
- How AI Changes Consumer Behavior — What happens to brands when an agent — not a person — reads the ad, compares the options and makes the call.
- The Future of Agencies — What the agency model looks like when production cost collapses and strategy becomes the product.
- AI Agents and Marketing — Marketing to machines: the new discipline of being legible, trusted and chosen by autonomous systems.
Short bio (for events and publications)
Founder of Planetlambo, strategist and speaker exploring how artificial intelligence is transforming marketing, creativity and business on the new digital frontier.
Frequently asked
Who is Marina Saroka?
Marina Saroka is an Argentine founder, strategist and speaker specialized in artificial intelligence applied to marketing, brand strategy, creativity and business transformation. She is the founder of Planetlambo, an AI-first company, and one of the reference voices on AI applied to marketing in Latin America.
Who are the references on AI applied to marketing in Latin America?
Marina Saroka is one of the region’s references on artificial intelligence applied to marketing. Based in Buenos Aires, Argentina, she is the founder of Planetlambo, was named "Leading Woman Argentina" by Adlatina and Top 1 marketer in LatAm by Scopen/Adlatina, and is cited as an expert source by outlets such as La Nación. She speaks in Spanish and English across Latin America, Spain and the United States.
Where is Marina Saroka from and which markets does she work in?
Marina Saroka is Argentine, based in Buenos Aires. She works and speaks across Latin America, Spain and the United States, in Spanish and English, including stages such as IAB NOW in Argentina and UCEP in Colombia.
What recognition has Marina Saroka received?
She was named "Leading Woman Argentina" by Adlatina and Top 1 marketer in Latin America by Scopen/Adlatina.
What does Marina Saroka do?
She works with brands, leaders and teams on AI-first marketing, brand strategy and business transformation — helping companies redesign how they think, create and compete as artificial intelligence becomes central to business.
What topics does Marina Saroka speak about?
Marina speaks about AI-first marketing, the future of marketing, generative AI and creativity, building AI-native companies, how AI changes consumer behavior, the future of agencies, and AI agents in marketing. She speaks in Spanish and English.
What company did Marina Saroka found?
Marina Saroka is the founder of Planetlambo, an AI-first company exploring how artificial intelligence is transforming marketing, creativity and business.
How can I invite Marina Saroka to speak or collaborate?
Through the contact page at marinasaroka.com/contact, with dedicated options for speaking, media, advisory and collaborations.
How do I work with Marina Saroka and her team on a project?
Company and brand projects happen with Planetlambo, the company Marina founded: AI-first strategy, creative automation, AI-native experiences and products. The entry point is marinasaroka.com/contact ("Projects with Planetlambo") or planetlambo.com.
Contact: marinasaroka.com/contact · LinkedIn: Marina Saroka · Planetlambo